ToolRankBest free AI marketing tools (with a real free plan)
Updated 17 Oct 2026 · Prices from vendor pages only · How we rank →
The short answer
These AI marketing tools have a free plan or are free to use, and we confirmed it on each vendor's own pricing page. Typefully comes first: clean writing and scheduling for threads with a free plan and an API. The cheapest verified paid plan here is HubSpot Breeze Starter ($20/seat/month). 5 of the 5 have a free plan we could confirm. Every price below is from the vendor’s own page, checked 16–17 Oct 2026.
Ranked shortlist
- Typefully: Clean writing and scheduling for threads with a free plan and an API. Plan: Free: $0
- Easel: Open-source social media agent: find trends, create content, publish everywhere. New open-source launch on GitHub. Plan: Open source (Apache-2.0), free to self-host
- HubSpot Breeze: HubSpot's AI agents and assistants built into its CRM and marketing hub. Plan: Free: $0/month
Up to 2 users; free marketing, sales, service, content and data tools - Clay: Data enrichment and AI research agents for building prospect lists. Plan: Free: $0
500 actions/month - Apollo.io: B2B contact database and sales engagement with AI-written outreach. Plan: Free: $0
Order follows ToolRank’s editorial ranking in Marketing & Sales, filtered to tools that fit this page. Anything we couldn’t confirm on a vendor page says “Not yet verified”.
Side by side
| Rank | Tool | Relevant plan | Starting price | Free plan | Best for | Main limitation | Last checked |
|---|---|---|---|---|---|---|---|
| #1 | Typefully | Free: $0 | Not yet verified | 1 social set, 1 user, 10 posts/month | Creators growing on X and LinkedIn | Free: 1 social set, 1 user, 10 posts/month. | 16 Oct 2026 |
| #2 | Easel | Open source (Apache-2.0), free to self-host | Not yet verified | Open source (Apache-2.0), free to self-host | Developers experimenting with an open-source social media content agent | Built around Chinese social platforms; you host and run it yourself | 17 Oct 2026 |
| #3 | HubSpot Breeze | Free: $0/month Up to 2 users; free marketing, sales, service, content and data tools | $20/seat/month (Marketing Hub Starter; limited-time new-customer offer from $7/seat/month) | Free tools: $0/month for up to 2 users, no credit card | Marketing teams already on, or moving to, the HubSpot CRM who want AI agents built in | AI agents run on HubSpot Credits, and Professional and Enterprise add mandatory onboarding fees | 17 Oct 2026 |
| #4 | Clay | Free: $0 500 actions/month | $167/month (Launch) | Free: 500 actions/month, 100 data credits/month | Enriching and automating prospect lists | Paid plans start high | 16 Oct 2026 |
| #5 | Apollo.io | Free: $0 | Not yet verified | Free plan for light usage; Gmail only for sending | Prospecting database and outbound email | Paid prices not verified | 16 Oct 2026 |
Prices as listed by each vendor on the last-checked date, USD, before tax. Plans and limits change, so follow the sources below.
Who should pick which
Pick Typefully for creators growing on X and LinkedIn (Free: $0); think twice if you need a full social media suite. Pick Easel for developers experimenting with an open-source social media content agent (free plan: Open source (Apache-2.0), free to self-host). Watch out: built around Chinese social platforms; you host and run it yourself. Pick HubSpot Breeze for marketing teams already on, or moving to, the HubSpot CRM who want AI agents built in (Free: $0/month). Watch out: AI agents run on HubSpot Credits, and Professional and Enterprise add mandatory onboarding fees. Pick Clay for enriching and automating prospect lists (Free: $0). Watch out: paid plans start high. Pick Apollo.io for prospecting database and outbound email (Free: $0). Watch out: paid prices not verified.
FAQ
Which of these is cheapest?
HubSpot Breeze Starter ($20/seat/month) is the lowest paid price we verified on this list (https://www.hubspot.com/pricing/marketing, checked 17 Oct 2026). Check the vendor page for tax, billing period and usage limits.
Which of these have a free plan?
Typefully: 1 social set, 1 user, 10 posts/month; Easel: Open source (Apache-2.0), free to self-host; HubSpot Breeze: Free tools: $0/month for up to 2 users, no credit card; Clay: Free: 500 actions/month, 100 data credits/month; Apollo.io: Free plan for light usage; Gmail only for sending.
How were these tools chosen?
They are the tools in ToolRank's rankings with a free plan or free use (not just a trial), confirmed on the vendor's own website on 16–17 Oct 2026. Tools we could not verify are left out rather than guessed, and anything unconfirmed is marked Not yet verified.
Sources
- Typefully: Typefully pricing checked 16 Oct 2026
- Easel: Easel GitHub repository checked 17 Oct 2026
- HubSpot Breeze: HubSpot Marketing Hub pricing checked 17 Oct 2026
- HubSpot Breeze: HubSpot AI (Breeze / Agent Hub) checked 17 Oct 2026
- Clay: Clay pricing checked 16 Oct 2026
- Apollo.io: Apollo.io pricing checked 16 Oct 2026
Related comparisons
Profiles: Typefully · Easel · HubSpot Breeze · Clay · Apollo.io
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