ToolRank
Metricool
Schedules posts and reports on social, ads and competitors across brands
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The short answer
Metricool is ranked #13 of 13 in Marketing & Sales on ToolRank. A free plan for one brand, low per-brand pricing, plus MCP and API access. Paid plans start at $20/month (Starter, billed annually). Free plan: Free: 1 brand, 20 scheduled posts a month, AI assistant, MCP. Best for: Freelancers and agencies scheduling and reporting on several brands' social accounts. Main limitation: LinkedIn and X need a paid plan; the free plan caps posts at 20 a month. Facts checked against vendor pages on 21 Oct 2026.
Why it’s ranked here
A free plan for one brand, low per-brand pricing, plus MCP and API access.
Editorial verdict: Social media planning, analytics and ads reporting with an AI assistant and MCP. How we rank →
Main limitation
LinkedIn and X need a paid plan; the free plan caps posts at 20 a month
Pricing
| Pricing model | freemium |
|---|---|
| Starting price | $20/month (Starter, billed annually) |
| Free tier | Free: 1 brand, 20 scheduled posts a month, AI assistant, MCP |
| Plan | Price | Includes |
|---|---|---|
| Free | $0/month | 1 brand, 20 posts/month, 30 days of analytics |
| Starter | From $20/month billed annually; from $25/month billed monthly | Up to 10 brands, unlimited publishing, LinkedIn |
| Advanced | From $53/month billed annually; from $67/month billed monthly | Up to 50 brands, approvals, API (Zapier, Make) |
| Custom | Contact sales | White label, custom AI credits |
Notes: Annual billing saves up to 24%. Prices also shown in EUR.
Prices as shown on the vendor’s pricing page on 21 Oct 2026, USD unless stated. Vendors change prices; check before you buy.
Best for
Freelancers and agencies scheduling and reporting on several brands' social accounts
Avoid if
Not yet verified
Platforms & integrations
Platforms
Integrations
Model / provider: Not yet verified
Evidence & sources
- Metricool pricing checked 21 Oct 2026
Every fact on this page comes from the sources above. Anything we could not confirm says “Not yet verified”.
FAQ
Is Metricool free?
Yes. Metricool's pricing page lists a free plan: Free: 1 brand, 20 scheduled posts a month, AI assistant, MCP. Checked 21 Oct 2026.
How much does Metricool cost?
Paid plans start at $20/month (Starter, billed annually). Plans listed: Free ($0/month); Starter (From $20/month billed annually; from $25/month billed monthly); Advanced (From $53/month billed annually; from $67/month billed monthly). Prices as shown on the vendor's pricing page on 21 Oct 2026; they can change.
What is Metricool best for?
Freelancers and agencies scheduling and reporting on several brands' social accounts.
What is the main limitation of Metricool?
LinkedIn and X need a paid plan; the free plan caps posts at 20 a month.
Which platforms does Metricool run on?
Web, API and MCP, per the vendor's pages (checked 21 Oct 2026).
How does ToolRank rank Metricool?
Metricool is #13 of 13 in Marketing & Sales. Rankings are editorial: capability and reliability weigh more than popularity, and paid placements never change rank.
Reviews
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