Cheapest AI marketing tools: lowest verified paid plans

Updated 17 Oct 2026 · Prices from vendor pages only · How we rank →

The short answer

This list ranks AI marketing tools purely by their cheapest verified paid plan. HubSpot Breeze comes first: HubSpot's AI agents and assistants built into its CRM and marketing hub. The cheapest verified paid plan here is HubSpot Breeze Starter ($20/seat/month). 2 of the 4 have a free plan we could confirm. Every price below is from the vendor’s own page, checked 16–17 Oct 2026.

Ranked shortlist

  1. HubSpot Breeze: HubSpot's AI agents and assistants built into its CRM and marketing hub. Plan: Starter: $20/seat/month
    Limited-time offer for new customers from $7/seat/month; 500 HubSpot Credits, 1,000 marketing contacts, Agent Hub and Agent Builder
  2. Copy.ai: Combines chat with go-to-market workflows for teams. Plan: Self-serve: $24/month annual ($29 monthly)
  3. Jasper: Marketing-focused AI with brand controls and team governance. Plan: Pro: $59/month yearly or $69 monthly
    1 seat
  4. Clay: Data enrichment and AI research agents for building prospect lists. Plan: Launch: $167/month
    15,000 actions/month

Ordered strictly by lowest verified monthly price, cheapest first. Rank in the category ranking is shown on each profile. Anything we couldn’t confirm on a vendor page says “Not yet verified”.

Side by side

RankToolRelevant planStarting priceFree planBest forMain limitationLast checked
#1HubSpot BreezeStarter: $20/seat/month
Limited-time offer for new customers from $7/seat/month; 500 HubSpot Credits, 1,000 marketing contacts, Agent Hub and Agent Builder
$20/seat/month (Marketing Hub Starter; limited-time new-customer offer from $7/seat/month)Free tools: $0/month for up to 2 users, no credit cardMarketing teams already on, or moving to, the HubSpot CRM who want AI agents built inAI agents run on HubSpot Credits, and Professional and Enterprise add mandatory onboarding fees17 Oct 2026
#2Copy.aiSelf-serve: $24/month annual ($29 monthly)$24/month (billed annually; $29 monthly)✕ None listedGTM teams automating content workflowsTeam tiers are expensive ($1,000+/month) once you need workflow credits.16 Oct 2026
#3JasperPro: $59/month yearly or $69 monthly
1 seat
$59/month billed yearly ($69 monthly)✕ None listedMarketing teams producing on-brand content at scaleNo free plan; 7-day trial then $59/month (annual).16 Oct 2026
#4ClayLaunch: $167/month
15,000 actions/month
$167/month (Launch)Free: 500 actions/month, 100 data credits/monthEnriching and automating prospect listsPaid plans start high16 Oct 2026

Prices as listed by each vendor on the last-checked date, USD, before tax. Plans and limits change, so follow the sources below.

Who should pick which

Pick HubSpot Breeze for marketing teams already on, or moving to, the HubSpot CRM who want AI agents built in (Starter: $20/seat/month). Watch out: AI agents run on HubSpot Credits, and Professional and Enterprise add mandatory onboarding fees. Pick Copy.ai for GTM teams automating content workflows (Self-serve: $24/month annual ($29 monthly)); think twice if you just need occasional copywriting. Pick Jasper for marketing teams producing on-brand content at scale (Pro: $59/month yearly or $69 monthly); think twice if you're an individual on a budget. Pick Clay for enriching and automating prospect lists (Launch: $167/month). Watch out: paid plans start high.

FAQ

Which of these is cheapest?

HubSpot Breeze Starter ($20/seat/month) is the lowest paid price we verified on this list (https://www.hubspot.com/pricing/marketing, checked 17 Oct 2026). Check the vendor page for tax, billing period and usage limits.

Which of these have a free plan?

HubSpot Breeze: Free tools: $0/month for up to 2 users, no credit card; Clay: Free: 500 actions/month, 100 data credits/month.

How were these tools chosen?

They are the tools in ToolRank's rankings with a paid plan price we could read on the vendor page, confirmed on the vendor's own website on 16–17 Oct 2026. Tools we could not verify are left out rather than guessed, and anything unconfirmed is marked Not yet verified.

Sources

Related comparisons

Profiles: HubSpot Breeze · Copy.ai · Jasper · Clay

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