Semrush
Tracks keywords, competitors and brand visibility in AI search
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The short answer
Semrush is ranked #18 of 19 in Marketing & Sales on ToolRank. A free plan, a 7-day free trial and MCP access from the Starter plan. Paid plans start at $117.33/month (SEO, billed annually). Free plan: Free: $0/month, 10 reports a day, no credit card; 7-day free trial of paid plans. Best for: Marketers who want SEO and AI-search tracking in one tool. Main limitation: Paid plans start above $100 a month; API access needs the custom Advanced plan. Facts checked against vendor pages on 22 Oct 2026.
Why it’s ranked here
A free plan, a 7-day free trial and MCP access from the Starter plan.
Editorial verdict: SEO and AI-visibility toolkit with a free plan, a 7-day trial and MCP access. How we rank →
Main limitation
Paid plans start above $100 a month; API access needs the custom Advanced plan
Pricing
| Pricing model | freemium |
|---|---|
| Starting price | $117.33/month (SEO, billed annually) |
| Free tier | Free: $0/month, 10 reports a day, no credit card; 7-day free trial of paid plans |
| Plan | Price | Includes |
|---|---|---|
| Free | $0/month | 1 demo project, 10 reports a day |
| SEO | $117.33/month billed annually; $139/month billed monthly | 5 websites, 500 tracked keywords |
| Starter (SEO + AI Search) | $165.17/month billed annually; $199/month billed monthly | MCP access, 50 AI prompts tracked daily |
| Pro+ (SEO + AI Search) | $248.17/month billed annually; $299/month billed monthly | 15 websites, historical data |
| Advanced | Custom | API access and automation |
Notes: Annual billing saves up to 17%. Extra users from $45 a month. Prices in USD.
Prices as shown on the vendor’s pricing page on 22 Oct 2026, USD unless stated. Vendors change prices; check before you buy.
Best for
Marketers who want SEO and AI-search tracking in one tool
Avoid if
Not yet verified
Platforms & integrations
Platforms
Integrations
Model / provider: Not yet verified
Evidence & sources
- Semrush plans and pricing checked 22 Oct 2026
Every fact on this page comes from the sources above. Anything we could not confirm says “Not yet verified”.
FAQ
Is Semrush free?
Yes. Semrush's pricing page lists a free plan: Free: $0/month, 10 reports a day, no credit card; 7-day free trial of paid plans. Checked 22 Oct 2026.
How much does Semrush cost?
Paid plans start at $117.33/month (SEO, billed annually). Plans listed: Free ($0/month); SEO ($117.33/month billed annually; $139/month billed monthly); Starter (SEO + AI Search) ($165.17/month billed annually; $199/month billed monthly); Pro+ (SEO + AI Search) ($248.17/month billed annually; $299/month billed monthly). Prices as shown on the vendor's pricing page on 22 Oct 2026; they can change.
What is Semrush best for?
Marketers who want SEO and AI-search tracking in one tool.
What is the main limitation of Semrush?
Paid plans start above $100 a month; API access needs the custom Advanced plan.
Which platforms does Semrush run on?
Web, API and MCP, per the vendor's pages (checked 22 Oct 2026).
How does ToolRank rank Semrush?
Semrush is #18 of 19 in Marketing & Sales. Rankings are editorial: capability and reliability weigh more than popularity, and paid placements never change rank.
Reviews
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