Semrush

Tracks keywords, competitors and brand visibility in AI search

#18 in Marketing & SalesfreemiumLast verified: 22 Oct 2026

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The short answer

Semrush is ranked #18 of 19 in Marketing & Sales on ToolRank. A free plan, a 7-day free trial and MCP access from the Starter plan. Paid plans start at $117.33/month (SEO, billed annually). Free plan: Free: $0/month, 10 reports a day, no credit card; 7-day free trial of paid plans. Best for: Marketers who want SEO and AI-search tracking in one tool. Main limitation: Paid plans start above $100 a month; API access needs the custom Advanced plan. Facts checked against vendor pages on 22 Oct 2026.

Why it’s ranked here

A free plan, a 7-day free trial and MCP access from the Starter plan.

Editorial verdict: SEO and AI-visibility toolkit with a free plan, a 7-day trial and MCP access. How we rank →

Main limitation

Paid plans start above $100 a month; API access needs the custom Advanced plan

Pricing

Pricing modelfreemium
Starting price$117.33/month (SEO, billed annually)
Free tierFree: $0/month, 10 reports a day, no credit card; 7-day free trial of paid plans
PlanPriceIncludes
Free$0/month1 demo project, 10 reports a day
SEO$117.33/month billed annually; $139/month billed monthly5 websites, 500 tracked keywords
Starter (SEO + AI Search)$165.17/month billed annually; $199/month billed monthlyMCP access, 50 AI prompts tracked daily
Pro+ (SEO + AI Search)$248.17/month billed annually; $299/month billed monthly15 websites, historical data
AdvancedCustomAPI access and automation

Notes: Annual billing saves up to 17%. Extra users from $45 a month. Prices in USD.

Prices as shown on the vendor’s pricing page on 22 Oct 2026, USD unless stated. Vendors change prices; check before you buy.

Best for

Marketers who want SEO and AI-search tracking in one tool

Avoid if

Not yet verified

Platforms & integrations

Platforms

WebAPIMCP

Integrations

Google AnalyticsGoogle Search Console

Model / provider: Not yet verified

Evidence & sources

Every fact on this page comes from the sources above. Anything we could not confirm says “Not yet verified”.

FAQ

Is Semrush free?

Yes. Semrush's pricing page lists a free plan: Free: $0/month, 10 reports a day, no credit card; 7-day free trial of paid plans. Checked 22 Oct 2026.

How much does Semrush cost?

Paid plans start at $117.33/month (SEO, billed annually). Plans listed: Free ($0/month); SEO ($117.33/month billed annually; $139/month billed monthly); Starter (SEO + AI Search) ($165.17/month billed annually; $199/month billed monthly); Pro+ (SEO + AI Search) ($248.17/month billed annually; $299/month billed monthly). Prices as shown on the vendor's pricing page on 22 Oct 2026; they can change.

What is Semrush best for?

Marketers who want SEO and AI-search tracking in one tool.

What is the main limitation of Semrush?

Paid plans start above $100 a month; API access needs the custom Advanced plan.

Which platforms does Semrush run on?

Web, API and MCP, per the vendor's pages (checked 22 Oct 2026).

How does ToolRank rank Semrush?

Semrush is #18 of 19 in Marketing & Sales. Rankings are editorial: capability and reliability weigh more than popularity, and paid placements never change rank.

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