ToolRankBest AI marketing tools for $100 a month or less
Updated 22 Oct 2026 · Prices from vendor pages only · How we rank →
The short answer
Every tool here has a paid plan listed at $100 a month or less on its vendor's pricing page. Jasper comes first: marketing-focused AI with brand controls and team governance. The cheapest verified paid plan here is Buffer Essentials ($5/month per channel ($60 billed yearly)). 3 of the 10 have a free plan we could confirm. Every price below is from the vendor’s own page, checked 16–22 Oct 2026.
Ranked shortlist
- Jasper: Marketing-focused AI with brand controls and team governance. Plan: Pro: $59/month yearly or $69 monthly
1 seat - Copy.ai: Combines chat with go-to-market workflows for teams. Plan: Self-serve: $24/month annual ($29 monthly)
- HubSpot Breeze: HubSpot's AI agents and assistants built into its CRM and marketing hub. Plan: Starter: $20/seat/month
Limited-time offer for new customers from $7/seat/month; 500 HubSpot Credits, 1,000 marketing contacts, Agent Hub and Agent Builder - Buffer: Free plan with AI Assistant and API access; paid plans from $5 per channel. Plan: Essentials: $5/month per channel ($60 billed yearly)
Unlimited posts, advanced analytics - Surfer: Combines a content editor with AI visibility tracking, with MCP and API on higher plans. Plan: Discovery: $49/month
Content drafting and optimisation - Predis.ai: Creates and publishes ads in one tool, with mobile apps and e-commerce integrations. Plan: Core: $19/month billed yearly ($32 monthly)
1 brand, 1,300 credits; unlimited team members - Ocoya: Simple monthly plans for creators, teams and agencies. Plan: Starter: $29/month
1 user, 5 social profiles, 300 credits - Writesonic: Pairs AI visibility tracking with articles and audits, with a free trial and no card. Plan: Starter: $79/month billed annually
1 user, 50 prompts tracked, 15 AI articles/month - Metricool: A free plan for one brand, low per-brand pricing, plus MCP and API access. Plan: Starter: From $20/month billed annually; from $25/month billed monthly
Up to 10 brands, unlimited publishing, LinkedIn - Hootsuite: A 14-day trial with no card, unlimited scheduling and AI post and image generation. Plan: Standard: $99 per user/month, billed annually
Up to 10 social accounts, AI posts and images
Order follows ToolRank’s editorial ranking in Marketing & Sales, filtered to tools that fit this page. Anything we couldn’t confirm on a vendor page says “Not yet verified”.
Side by side
| Rank | Tool | Relevant plan | Starting price | Free plan | Best for | Main limitation | Last checked |
|---|---|---|---|---|---|---|---|
| #1 | Jasper | Pro: $59/month yearly or $69 monthly 1 seat | $59/month billed yearly ($69 monthly) | ✕ None listed | Marketing teams producing on-brand content at scale | No free plan; 7-day trial then $59/month (annual). | 16 Oct 2026 |
| #2 | Copy.ai | Self-serve: $24/month annual ($29 monthly) | $24/month (billed annually; $29 monthly) | ✕ None listed | GTM teams automating content workflows | Team tiers are expensive ($1,000+/month) once you need workflow credits. | 18 Oct 2026 |
| #3 | HubSpot Breeze | Starter: $20/seat/month Limited-time offer for new customers from $7/seat/month; 500 HubSpot Credits, 1,000 marketing contacts, Agent Hub and Agent Builder | $20/seat/month (Marketing Hub Starter; limited-time new-customer offer from $7/seat/month) | Free tools: $0/month for up to 2 users, no credit card | Marketing teams already on, or moving to, the HubSpot CRM who want AI agents built in | AI agents run on HubSpot Credits, and Professional and Enterprise add mandatory onboarding fees | 17 Oct 2026 |
| #4 | Buffer | Essentials: $5/month per channel ($60 billed yearly) Unlimited posts, advanced analytics | $5/month per channel (Essentials, billed yearly) | Free plan: $0 forever, 10 scheduled posts per channel, AI Assistant | Creators and small teams scheduling posts on several social networks on a budget | Free plan allows 10 scheduled posts per channel and 1 user | 22 Oct 2026 |
| #5 | Surfer | Discovery: $49/month Content drafting and optimisation | $49/month (Discovery) | ✕ None listed | Content teams who want to rank in Google and get cited in AI answers | No free plan; API access is on the top Peace of Mind plan | 20 Oct 2026 |
| #6 | Predis.ai | Core: $19/month billed yearly ($32 monthly) 1 brand, 1,300 credits; unlimited team members | $19/month (Core, billed yearly) | 3-day free trial (card required) | Small brands and agencies making social ads and posts without a designer | The 3-day trial needs a card and is charged when it ends | 20 Oct 2026 |
| #7 | Ocoya | Starter: $29/month 1 user, 5 social profiles, 300 credits | $29/month (Starter) | 7-day free trial of any paid plan (card required) | Teams and agencies managing several brands' social posts | No free plan; the 7-day trial needs a card | 20 Oct 2026 |
| #8 | Writesonic | Starter: $79/month billed annually 1 user, 50 prompts tracked, 15 AI articles/month | $79/month (Starter, billed annually) | Free trial, no credit card needed | Marketing teams who want to see and improve how AI answers mention their brand | Plans start at $79 a month billed annually; agentic workflows are trial-limited below Enterprise | 20 Oct 2026 |
| #9 | Metricool | Starter: From $20/month billed annually; from $25/month billed monthly Up to 10 brands, unlimited publishing, LinkedIn | $20/month (Starter, billed annually) | Free: 1 brand, 20 scheduled posts a month, AI assistant, MCP | Freelancers and agencies scheduling and reporting on several brands' social accounts | LinkedIn and X need a paid plan; the free plan caps posts at 20 a month | 21 Oct 2026 |
| #10 | Hootsuite | Standard: $99 per user/month, billed annually Up to 10 social accounts, AI posts and images | $99 per user/month (Standard, billed annually) | 14-day free trial, no credit card | Marketing teams who manage many social accounts and messages in one place | No free plan; plans are sold per user and start at $99 | 22 Oct 2026 |
Prices as listed by each vendor on the last-checked date, USD, before tax. Plans and limits change, so follow the sources below.
Who should pick which
Pick Jasper for marketing teams producing on-brand content at scale (Pro: $59/month yearly or $69 monthly); think twice if you're an individual on a budget. Pick Copy.ai for GTM teams automating content workflows (Self-serve: $24/month annual ($29 monthly)); think twice if you just need occasional copywriting. Pick HubSpot Breeze for marketing teams already on, or moving to, the HubSpot CRM who want AI agents built in (Starter: $20/seat/month). Watch out: AI agents run on HubSpot Credits, and Professional and Enterprise add mandatory onboarding fees. Pick Buffer for creators and small teams scheduling posts on several social networks on a budget (Essentials: $5/month per channel ($60 billed yearly)). Watch out: free plan allows 10 scheduled posts per channel and 1 user. Pick Surfer for content teams who want to rank in Google and get cited in AI answers (Discovery: $49/month). Watch out: no free plan; API access is on the top Peace of Mind plan. Pick Predis.ai for small brands and agencies making social ads and posts without a designer (Core: $19/month billed yearly ($32 monthly)). Watch out: the 3-day trial needs a card and is charged when it ends. Pick Ocoya for teams and agencies managing several brands' social posts (Starter: $29/month). Watch out: no free plan; the 7-day trial needs a card.
FAQ
Which of these is cheapest?
Buffer Essentials ($5/month per channel ($60 billed yearly)) is the lowest paid price we verified on this list (https://buffer.com/pricing, checked 22 Oct 2026). Check the vendor page for tax, billing period and usage limits.
Which of these have a free plan?
HubSpot Breeze: Free tools: $0/month for up to 2 users, no credit card; Buffer: Free plan: $0 forever, 10 scheduled posts per channel, AI Assistant; Metricool: Free: 1 brand, 20 scheduled posts a month, AI assistant, MCP.
How were these tools chosen?
They are the tools in ToolRank's rankings with a verified paid plan at or below $100/month (USD), confirmed on the vendor's own website on 16–22 Oct 2026. Tools we could not verify are left out rather than guessed, and anything unconfirmed is marked Not yet verified.
Sources
- Jasper: Jasper pricing checked 16 Oct 2026
- Copy.ai: Copy.ai pricing checked 18 Oct 2026
- HubSpot Breeze: HubSpot Marketing Hub pricing checked 17 Oct 2026
- HubSpot Breeze: HubSpot AI (Breeze / Agent Hub) checked 17 Oct 2026
- Buffer: Buffer pricing and FAQ checked 22 Oct 2026
- Buffer: Buffer mobile apps checked 22 Oct 2026
- Surfer: Surfer pricing checked 20 Oct 2026
- Predis.ai: Predis.ai pricing checked 20 Oct 2026
- Ocoya: Ocoya pricing checked 20 Oct 2026
- Writesonic: Writesonic pricing checked 20 Oct 2026
- Metricool: Metricool pricing checked 21 Oct 2026
- Hootsuite: Hootsuite plans and FAQ checked 22 Oct 2026
Related comparisons
Profiles: Jasper · Copy.ai · HubSpot Breeze · Buffer · Surfer · Predis.ai · Ocoya · Writesonic · Metricool · Hootsuite
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